Art Direction & AI-Driven Design

I’m Tea Filipovic, an Art Director & Designer with 13+ years of experience building visual identities and creative systems for international companies and local businesses. For the past four years, I have integrated generative AI into my workflow to deliver faster, smarter, and more scalable solutions. My approach combines modern tech with traditional design principles to ensure every project is both innovative and timeless.

  • Art Direction · Graphic Design · AI Strategy

core competencies

  • Art Direction · Graphic Design · AI Strategy

  • Visual Strategy: Branding & CI Guidelines, Brand Storytelling, Content Creation.

  • Art Direction: Visual Quality Assurance (VQA), High-End Retouching, Composition & Lighting.

  • AI Integration: AI-Assisted Design, Prompt Engineering, Generative AI Workflows.

  • Leadership: Cross-functional Team Leadership, Project Management, Agile Collaboration.

technical skills

  • Design & Motion: Adobe Creative Cloud (Photoshop, Illustrator, InDesign, After Effects), Project Neo (Beta), figma

  • AI Stack: Grok, Midjourney, Flux, Adobe Firefly, Google Gemini, Prompt Optimization.

  • Web & Tech: WordPress, HTML5, CSS, Full Stack Fundamentals

  • Additional: cross-platform asset production
Firefly Upscaler 2x scale
hypebast
ESCADA_Logothinner_blk
Records_Logo.svg
ORALogo_Standard_POS_RGB
OIP1520279996
lewagon-color
CutMatcrni
media3514746084
logopozitiv
paracelzo3
logogwm
romanasmall-mobile25x125
EVS35_logo140-1

Say hi!

Got a project in mind or just want to say hi? Drop me a message, and I’ll get back to you as soon as I can!

You can also get in touch, explore more of my work, and find out more about me through my online platforms:

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