Commercial work — selected projects. Brand identity, campaign production, and visual systems for international and local clients.
- FULL-FUNNEL CAMPAIGN
GWM ORA Market Launch Germany
This case study contains confidential campaign materials and is available on request.
- Visual Identity Design · website
Paracelzo – Visual Identity
Visual identity for a one-on-one performance and pain therapy practice.
- EDITORIAL · ART DIRECTION
ESCADA Spring/Summer 2019 Magazine
Global campaign, Spring/Summer 2019. Rita Ora as brand ambassador.
A decade of design — commercial, experimental, and AI-assisted work from 2012 to present.
Two labels used throughout:
*AI-AD — AI-Assisted Design. Work where artificial intelligence was integrated into the creative process or final output.
*AI — Fully AI-Generated. Visual content created entirely through AI, based on my creative direction.
Pencil, acrylic, ink — drawing is how I learned to see. Composition, shadow, form — the fundamentals that still inform every visual decision I make.
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grafiqum © 2026
grafiqum © 2026