Commissioned Work, 2024
Project: Visual Identity Design
Timeline: 3–4 weeks
WHAT IS PARACELZO?
Paracelzo is a one-on-one Western wellness practice led by a specialist with expertise as both therapist and coach, combining physical methodologies designed to prevent injuries, restore mobility, and support long-term functional health. Named after Paracelsus — the Swiss physician and alchemist — the practice blends mechanical and chemical principles into a personalised approach to rebuilding the body’s lost capacities.
The goal of this project was to translate Paracelzo’s philosophy of transformation, self-renewal, and mind–body evolution into a contemporary, versatile visual identity.
Deliverables
- Logo & Logomark System
- Visual Identity Elements
- Motion Graphics (Logo Reveal)
- AI-assisted Mockups & Applications
- Brand Implementation
The Challenge
Deliverables
- Logo & Logomark System
- Visual Identity Elements
- Motion Graphics (Logo Reveal)
- AI-assisted Mockups & Applications
- Brand Implementation
Create a brand identity that bridges ancient alchemical symbolism with a modern, science-driven wellness system — without falling into clichés commonly found in medical or fitness branding.
The visual identity needed to:
Communicate transformation, continuity, and bodily regeneration
Feel trustworthy, professional, and grounded
Distinguish Paracelzo from Eastern-influenced wellness models
Work across digital, print, instructional materials, and motion graphics
Scale from small icons to large formats while retaining clarity
The key challenge was developing a minimal, contemporary logomark that carries centuries-old symbolism yet aligns with a forward-thinking physical methodology.
Categories/ Industries: Healthcare, Fitness & Recreation
- Logo Design · Layout Design · Art Direction
Outcome
Categories/ Industries: Healthcare, Fitness & Recreation
- Logo Design · Layout Design · Art Direction
The final identity centers around a refined interpretation of the Ouroboros, distilled into a bold, modern symbol of continuous growth and conscious evolution.
The design introduces:
A circular motion shifting left to right, signaling forward progression
A subtle upward arrow shape reflecting physical advancement and elevation
A deliberate break in the circle, symbolizing the interruption of old patterns and initiation of new behaviours
A balanced system of line weights and proportions for strong, adaptable brand presence
The result is a versatile visual system applied across logo usage, instructional layouts, video graphics, and AI-assisted mockups.
It positions Paracelzo as a credible, science-aligned wellness method with a strong philosophical foundation and a contemporary visual voice.
01 ouroboros → 02 simplification
03 final logomark
01 ouroboros
02 simplification
03 final logomark
