AI-driven
DESIGN ILLUSTRATION ART DIRECTION
grafiqum studio
by Tea Filipovic
portfolio
2026
I deliver art direction and branding that balances quality and speed. While I integrate AI into my professional design frameworks, it remains a tool. I am the one who creates the meaning.
10x Faster
- Art Direction · Graphic design · cross-industry · adobe creative cloud · VQA · ai workflow
I’ve automated the grunt work, not the Art Direction. Using a hybrid AI-manual workflow, I deliver high-fidelity assets 10x faster than traditional methods. No “AI hallucinations.” No lazy textures. Just professional-grade output backed by classical drawing roots.
Every AI asset undergoes post-production, from anatomical corrections to custom color grading and texture refinement, optimized for real-world applications.
I don’t gamble with AI randomness. My foundation is built on years of fine art, not AI prompts.
Featured work | Visual Identity Design
Paracelzo
- Logo Design · Art Direction · website
Paracelzo is a one-on-one Western wellness practice led by a specialist with expertise as both therapist and coach, combining physical methodologies designed to prevent injuries, restore mobility…
RECOGNITION
- PROFESSIONAL ENDORSEMENTS
Insights on creative direction and technical execution, curated from official professional assessments and reference letters.
“Tea took my complex philosophy and turned it into a clean, precise system that makes sense. Sharp, functional, and fast. I couldn’t be happier with the result.”
— Kresho Rogulj,
Paracelzo
“Mrs. Filipovic demonstrated skills in design guidance and art direction of the highest quality, and effectively managed relationships with our creative agencies. Her expertise in her field was both comprehensive and technically sound, earning her the respect and admiration of peers and supervisors alike. She approached every task with meticulous attention to detail, delivering work that consistently exceeded our expectations.”
— Great Wall Motor Deutschland GmbH [Excerpt from Official Job Reference]
“Without hesitation I consider Tea Filipovic to have extraordinary and exceptional ability. Her imaginative nature, inspiring designs and impressive details produce thought-provoking, urban, sophisticated designs and assets. She is able to set a creative direction.”
— Ingo Brack
Head of Creative Services and Media at ESCADA
“Ms Filipovic possesses excellent specialist knowledge extending far beyond the mainstream, which she has always applied to our business processes in a most effective and beneficial manner.”
— ESCADA SE [Excerpt from Official Job Reference]
LET’S CREATE TOGETHER
READY TO BUILD SOMETHING GREAT? Whether you have a clear vision or just a rough idea, let’s turn it into something meaningful.
grafiqum © 2026
Be the First to See My New Work!
grafiqum © 2026