Art Direction & Design
Helping fast-growing brands stay visually consistent — across campaigns, print, and AI — without losing their edge.
Grafiqum
studio by Tea Filipovic,
ART DIRECTOR & DESIGNER
ART DIRECTION
Strategic creative direction for campaigns, launches, and editorial.
BRAND SYSTEMS
I’ve seen the same mistakes happen in-house and in agencies, on every brand I’ve touched. So I built my own systems — for consistency, for communication, for keeping AI tools inside the same rules as everyone else. Automated and optimised for AI workflows, with a final human check before anything goes out. Workshops, checklists, prompt libraries, and guidelines people actually use.
PRINT DESIGN
Packaging, OOH, editorial — production-ready files, correct colour profiles, specs that come back from the printer exactly as intended. Print doesn’t forgive mistakes the way a screen does, and I’ve built my process around that.
AI PRODUCTION
More assets, same standards. I use AI to move faster — not to cut corners. Every output still gets checked against the brand, same as anything made by hand.
In their own words.
Excerpts from official job references and client letters, spanning fashion, automotive, and creative production.
“Mrs. Filipovic demonstrated skills in design guidance and art direction of the highest quality, and effectively managed relationships with our creative agencies. Her expertise in her field was both comprehensive and technically sound, earning her the respect and admiration of peers and supervisors alike. She approached every task with meticulous attention to detail, delivering work that consistently exceeded our expectations.”
— Great Wall Motor Deutschland GmbH [Excerpt from Official Job Reference]
“Working with Tea was straightforward and efficient. I came with a clear aesthetic direction — dark, green, minimal — and she translated it into a complete visual identity that feels professional and authentic to what I do. She also built the WordPress website. What I appreciated most was that she didn’t overcomplicate things. She listened, delivered, and was easy to work with throughout. Would work with her again without hesitation.”
— Kresho Rogulj,
Paracelzo
“Ms Filipovic possesses excellent specialist knowledge extending far beyond the mainstream, which she has always applied to our business processes in a most effective and beneficial manner.”
— ESCADA SE [Excerpt from Official Job Reference]
“Without hesitation I consider Tea Filipovic to have extraordinary and exceptional ability. Her imaginative nature, inspiring designs and impressive details produce thought-provoking, urban, sophisticated designs and assets. She is able to set a creative direction.”
— Ingo Brack
Head of Creative Services and Media at ESCADA
Let's Talk.
A brand that’s slipping. A campaign that needs to land. Print that has to be right. Whatever it is — I’ll get back to you within 24 hours.
Or book a call directly.
grafiqum © 2026
grafiqum © 2026